Thursday, June 24, 2010

Golden Arches’ Happy Meal Lawsuit




According to this news story, McDonald’s is being sued over their use of toys to lure children into eating Happy Meals. The Center for Science in the Public Interest is claiming that using toys as bait in order to gain young customers and establish a fast food habit at a young age is wrong. Well, yeah, they are absolutely right! This is just like a tobacco company using a cartoon in its advertisements! And we all know that happened to that smoking dromedary. There is absolutely no difference between a tobacco company using a cartoon to seduce children into the world of lung cancer and a fast food restaurant promising toys to invite children into the world of heart disease! On that note, should breakfast cereal companies be held accountable for the diabetes risks that befall children who succumb to the allure of the toys offered in high- sugar cereals? Taking a step further, should candy be packaged in bright colors with happy characters depicted, cheerfully enjoying the inside product?

Really, should the companies offering anything that is bad for us be allowed to use marketing to gain customers? Or should all products that have negative effects on the person ingesting it be only packaged in plain brown wrappers? Where should the line be drawn?

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