Monday, July 5, 2010

Vita Coco! Another Hydration Gimmick?




So many people complain about having to drink water. So many people complain about hating the taste of water. We have to drink it to survive, and it seems that unless something tastes like a flavor explosion on your tongue, people have a hard time swallowing it. There are many beverages with rich flavor aimed at hydrating us without the tasteless pain of drinking plain water, but this new one, Vita Coco, claims to be just like sticking a straw in a coconut. I will admit that I have been drinking this beverage lately, not for the hydration, but for the taste and low calorie content.

These little 17 ounce cartons of “coconut water” contain only 60 calories, no fat, and are full of vitamins. Sounds great to me. I also like that it is found in the health food section of my local grocery store; it must be good for me then, right? It has been popping up in various news sources lately, especially because celebrities have been seen drinking it. Madonna even loves it! And we all know that Madonna knows everything there is to know about being healthy, right? And according to this article, Matthew McConaughey and Demi Moore have invested in the company. Wow. Coconut water. Who would have guessed?

The list of ingredients on the back only lists coconut water, unless you are drinking a flavored version, such as acai & pomegranate, pineapple, peach & mango, or tangerine, which all have additives from those respective fruits. Coconut water is the liquid found inside a coconut after it is cracked open. This differs from coconut milk in that the milk is derived from the pulp and oils of the coconut, which leave it with a much higher fat content than the fat free water offers. It is also very good for athletes as its potassium content helps with muscle cramps.

Hey, if this is all true, we should all be drinking pure coconut water. Fat free, full of vitamins, tastes great, and it hydrates. What more could we ask for?

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